We have worked with Samantha and her team to develop the Samantha Holmes branding and marketing since the launch of her business in 2003. The Samantha Holmes label is an alpaca lifestyle and fashion brand selling luxury fashion and home accessory products to independent boutiques in the gift, fashion and concept store market throughout the UK, Europe and beyond.
The 2016 product catalogue is the Samantha Holmes principal marketing tool for trade shows and direct mail, produced annually. We designed this sixteen page, bespoke size catalogue to showcase new products and reinforce the Samantha Holmes brand. We created a clear, bold layout utilising white space to highlight the striking fashion shots. In conjunction with the catalogue, we also created exhibition display, web banner and summer collection flyer.
Earlier in the year, we were commissioned to produce a booklet introducing the Samantha Holmes spring/summer collection featuring a new blend of alpaca and linen. The inspiration for this fashion collection and the soft muted colour palette were drawn from the beautiful scenery of the west coast of Scotland. We also created an identity to brand the alpaca and linen collection.